The Best Events To Attend At ATA MCE 2019

This year Tranztec will be attending the American Trucking Association’s Management Conference & Exhibition in San Diego, CA. This will be our 5th time attending this show in the last 5 years. This show has always been a great fit for us because we have numerous customers and partners that attend. In addition, we love leaning the current state of the industry, better understanding its biggest challenges and helping introduce new solutions to solve said challenges.  

Here is a quick guide on some of the top events at ATA MCE that we are attending and why you should too:  

Saturday – October 5th  

ATA Grand Opening Reception (6:30PM – 7:30PM)

This is a great way to kick off the show. It is always a great venue to meet new people as well as catch up with current customers and colleagues. We always welcome the opportunity for some face time with of our most valued colleagues and hope to see you there.

Sunday – October 6th

Small Carrier Breakfast Meeting (7:00AM – 8:30AM)

If you are a small carrier, this is the perfect event for you. Not only is it a great networking event to meet others like yourself, it is educational as well. This meeting has proven invaluable for us as it allows us to connect as well as stay in touch with the challenges of a small carrier.

Cyber Security: Don’t Be the Next Victim Seminar (9:45AM – 11:00AM)

ATA has some of the best seminars of the year. Being in the software space, we know this is a topic that is only going to get hotter in the coming years and we look forward to hearing what some of the top industry leaders are doing to prevent becoming victims themselves.  

ATA Exhibit Hall Grand Opening & Ceremony (1:00PM – 3:30PM)

This is one of the highlights of the show. It gives you a chance to connect with your current vendors as well as further educate yourself on other offering in the space. We look forward to seeing our partners (Samsara, OrbComm, Spireon, Geotab, McLeod, Rand, Teletrac, & Transflo are all attending this year) as well as building new exciting relationships while there.

The Big Reveal General Session (3:45PM – 5:00PM)

Each year the trucking industry ranks its top challenges through the American Transportation Research Institute’s (ATRI) annual Top Industry Issues Survey. This session serves as a chance for ATA members to be presented with the data collected and is something we always look forward to.  

Monday – October 7th

Networking Breakfast (7:30AM – 8:00AM)

This is another great opportunity to start the day talking trucking with truckers – we never miss this event because we live and breathe this stuff!

ATA President & CEO Address (8:00AM – 9:30AM)

This is a “can’t miss event” that really cuts to the core of the trucking industry and the challenges it faces today. This is something we look forward to attending every year.

ATA Exhibit Hall Review (9:30AM – 12:00PM)

Day 2 of the exhibit hall is always a great showing. It is also is a second chance to get back to the exhibit hall and catch up on anything you missed and or wanted to further explore from the day before.  

Legalized Marijuana & What Are Current Challenges To Trucking? (12:00PM – 2:15PM)

This is a hot topic that everyone is talking about right now.  We are really looking forward to learning more about it from some of the industry’s top panelists.

Transport Topics Reception (5:00PM – 6:30PM)

Transport Topics is one of this industry’s top publications and we have yet to miss one of their receptions while attending ATA. It is a great place to meet the team behind the articles as well as new potential partners.

Tuesday – October 8th

ATA Exhibit Hall Grand Finale & Luncheon (10:15AM – 12:30PM)

This is the grand finale to one of our favorite events at the show. There are so many vendors doing cool things in this space and it is a great place for learning more about everyone’s products as well as forming long-last relationships that will help drive your business forward.   

ATA Annual Reception, Banquet, & Entertainment (5:30PM – 10:00PM)

This is the event to beat at ATA MCE. Chris Spear will give his final thoughts on the industry as a whole and where it stands, a new chairman of the board will be appointed, and there will be live music entertainment. To top it off, this will all be presented while getting to share dinner and network with a wonderful group of friends, colleagues, and business partners in this space.


James King & Brad McMichael will be representing Tranztec this year at the ATA Management Conference & Exhibition and we strongly recommend you come and say hi if you happen to see them there (just look for the guys wearing the Tranztec logo polos). We would love to meet you and help you discover how our solutions could help you grow.

If you won’t be attending any of the events mentioned above and still want to meet up, send us tweet, email, or give us a call. We look forward to speaking with you soon!

We hope you enjoyed this blog, if you want to learn more about Tranztec or VIA, we would love to hear from you through our instant chat, social media, contact page, or phone.

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